Concepting to Prep for Biotech Photography:
A quick, behind the scenes slideshow of a recent shoot for Vitality, a start up company in Cambridge MA.
Our photo brief was to create images for publicity and marketing for a new pharmaceutical tool to help people remember to take their medicine.
We shot on location in a kitchen in Cambridge for ease and a realistic look. To capture the lights on the wall and the pill bottle, we used a slow shutter and hot lights, balancing the whole image in post.
Music by Daniel Ian Smith’s New World Jazz Composers Octet, composed by Ted Pease.
Related Stories from the Studio . . .
So you have a tiny product in need of photography? Yes, we can do that! Here's what we did for East Coast Microwave and their new Nano RF Coaxial Assembly!
Some considerations about a Product Publicity Photo.
Product, table top, still life, catalog, and sell sheet photography: designed to to tell your product story to your potential customers.
At the end of the day, the "simple product shot" had to weave through many different decisions to arrive at this simple, clean, cover-worthy photo.