The last Perfect Marketing Photo – PreProduction gave us a plan, a shot list and the basic sheet music so that we could execute our concepts and create effective marketing photos to promote your company in a timely manner.
Now, let’s talk about the actual production.
The Day of Photography – On Site
It starts with our call sheet. This is a step by step schedule of who needs to be where and when, with approximately how long it will take to accomplish the set up, the actual shoot time and then the break down to move to the next location. If there are specific things that the client is responsible for, such as props or securing locations, that information should be on there as well.
In fact, if we have done our homework in the concept stage and the planning stage, the production is the easy part.
Of course, there are always little things that come up, conference calls that run over and other sudden changes that can halt the entire shoot.
Our goal is to minimize the distractions and the obstacles so that, when they do crop up, we can deal with them professionally and get on with the creative process.
Marketing Photo Jazz
Creating photography on location in a professional building is a lot like performing jazz. You create a plan and a guide to make your way through the day.
You know where you want to be at the end.
But, there are places on music score where you can find those wonderful, unique moments where all the preparation allows you to go off the sheet music and create something beautiful that has never been seen before.
The Photography Schedule:
Once the location scout is complete, we will work up a schedule for the actual shoot date that will include the approximate times for each location, what team members will need to be there and any other notes, such as props etc.
On the day of photography, everyone will know where they need to be and when they need to be there. All of the props and wardrobe are ready to be prepped and we will have all of the equipment that we will need to accomplish your photography ready to rock.
Everyone’s time will be used efficiently and all that is left to do is show up and start creating great images!
We always circle back to the original concept and make sure our improv stays on task. We always aim to end on the right notes.
In the end, we need to make sure we are creating what we set out to deliver. But, in between, we can take advantage and make some fun and effective images that were not on the original call sheet.
Related Stories from the Studio . . .
Lab testing, bio tech facilities and research companies need marketing love like any other B2B company.
Making a Commercial Portrait with a "real" person. We are all media stars now.
Life, as they say, is in the details. And, prepping for a successful biotech shoot is certainly no exception! Here are some tips on how to get great marketing photography for your labs and start ups.
What I am Packing Up for Location Photography for my clients. Hint: the kitchen sink is in the bag!