Recently, a newly formed consulting group booked two days at the studio, to do two part corporate portraits. Each executive would have a business style, conservative dress portrait, followed immediately by a stylized, editorial style, fun portrait, featuring something that they brought from their personal life.
As an exercise in creating photographs for marketing, it was a great example of content following the creative strategy. The goal of the two part sessions was to give potential clients and investors a much more complete illustration of the personality of the individual, as well as the culture of the entire firm. The final images for each person will work great for multiple marketing tools, from the initial web site bio pages to company proposals, speaking engagements, news and blog releases, and social media avatars.
But, that was only half of the significance of the sessions. At one point, while the CFO was working with my makeup artist to get covered in mud, I looked into the lounge area and the CEO was set up with three colleges, laptops open, deep in discussion.
They had taken the field trip to the studio and had turned it into a productive off-site meeting, complete with a conference call and virtual white boards.