The First Principle of Headshots (or commisioning any other photography, for that matter!)

There are six principles that guide me through the process of making pictures. And the first is:

1. Perception is Everything.


Or, as I like to put it, “Your audience is your story.”

How does this translate into your project?

Simple. Know your audience.

Who do you want to influence with this photo?

What do they like? What do they hate?

What are you hoping that they will do when they see this?

When we can narrow this down, we can decide what the photo should look like and then figure out how to create it.

By the way, this applies to actor headshots, corporate headshots, annual report photography, advertising and just about anything else you can think of for your marketing!


A picture is worth a thousand words, not a thousand stories. Pick one story and stick to it. You can always make more pictures for other stories.

The lovely woman here is Paige. Lisa Roche was our makeup artist for this headshot.

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