There is something really special about finding a client on the cover of a magazine, especially since that is what we were trying to do!
Editorial can be a bit unpredictable, in terms of meeting deadlines, editors’ needs, layout requirements and, of course, beating the breaking news. And, after all of that, there is still the challenge of a 55 foot long truck, four busy executives, a location, and the weather!
We got lucky All of our skills and careful production paid off: the driver could put that huge truck anywhere I wanted it, the executives were all able to make it and give me 20 minutes, one section of the parking lot was mysteriously empty and a slight cloud cover let me control the contrast with a rental battery powered strobe.
This picture shows the original framing I did in camera, with the cover laid over top.