Creating a theatrical poster for marketing
The Boston Teen Acting Troupe has been in the photo studio a few times before.
I paused with Jack Serio, the troupe’s co-founder and director of their current production, to get his thoughts about creating a theatrical production poster for marketing.
Here’s Jack’s answer:
“Our goal is to portray ourself as a professional theatre company.
However, because we are only a year old, gaining a following and audience is somewhat troublesome.
So, how do we we prove to our audience that we’re “legit”? The poster!
If people see a professional poster they expect to see a professional show.
I think that’s main reason why we do it.
So as far as how we use it.
– Social Media: Company Facebook and Twitter
– Physical Use: Store Windows and Handouts
– Press Releases: A copy of the poster is attached to all press releases.”
Be sure to check out the behind the scenes video below!
- Tags: BTAT, photo illustration, poster, theater, video
Related Stories from the Studio . . .
So, strip it down to the basics, make it eye catching and appealing and make it a fantasy. What better fantasy than the cover of a beauty magazine?
A Valentines Day photo illustration of Cupid Noir, with a little behind the scenes video about how we created the image.
"It's true!" she whispered. "It's a Studio Open House. With real food, art, and people! You gotta see it to believe it."
Can you believe its our 19th McKee Photo Studio Christmas card? See behind the scenes and how we put together these fun little photo composites.