Concepting to Prep for Biotech Photography:
A quick, behind the scenes slideshow of a recent shoot for Vitality, a start up company in Cambridge MA.
Our photo brief was to create images for publicity and marketing for a new pharmaceutical tool to help people remember to take their medicine.
We shot on location in a kitchen in Cambridge for ease and a realistic look. To capture the lights on the wall and the pill bottle, we used a slow shutter and hot lights, balancing the whole image in post.
Music by Daniel Ian Smith’s New World Jazz Composers Octet, composed by Ted Pease.
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At the end of the day, the "simple product shot" had to weave through many different decisions to arrive at this simple, clean, cover-worthy photo.