Skip to content

Microchip Product Photography – MEMS on set for Publicity

Tiny microchip product photography is a big hit for company publicity and articles in the high tech sector.

Microchip Product Photography

A client came in the other day with a microchip product photography project: photograph his state of the art MEMS (microelectromechanical system) microphone chip.

This was the perfect excuse to get out my macro product photography rig!

Concepting to Prep for Biotech Photography:

Of course, the real challenge, when photographing at the millimeter scale, is depth of field.

It is a fairly simple task to shoot straight down on the chip and keep most of the chip in focus if the chip is flat.

But, straight down doesn’t show off the microchip product very well. And, it is very boring visually.

It is a bit harder, technically, to choose an angle that shows the dimensional side of the microchip.

As anyone who has tried it can tell you, the focus falls right off and only a tiny slice of the hero will be sharp!

To solve for that, we use a custom stepper rig and specialized software to build up layers of focus. A little photoshop to clean up the dust boulders and, voila, a clean, beautiful microchip on a dime!

The results of our efforts and the efforts of their marketing communications from paid off.

Vesper got at least seven articles in major trade publications online on the first day of their release!

Related Stories from the Studio . . .

Micro Photography for Manufacturing

Here's a quick little post about how we created micro product photography for manufacturing to help a client's tiny products stand out from the crowd and "sing" for their potential buyers.

Micro Chip on a Ruler

Small products can make a big impact in your sales! Here's how we make Micro Product Photography that Sells Products.

Is your in-house product photography working

Countless hours spent creating your product. Why you should outsource the photography?

McCreas Caramel Product Photography

Here's some simple tips during our Caramel Product Photography session to make your marketing photo experience better!