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He who stops advertising…

could just as easily stop his watch to try and save time.

Concepting to Prep for Biotech Photography:

Hair poster key art photo illustration
Hair, at The Footlight Club

I was sitting in a client’s office the other day, talking about an upcoming project for a concept based still life. The conversation rolled around to the effectiveness of cutting back on marketing to save a buck.

He pulled out a piece of paper with one of the most apropos quotes I have seen in a long time.

“He who stops advertising to try and save money could just as easily stop his watch to try and save time.”

Neither of us knows who said it. He got it from one of his clients. If you know who to credit for it, let me know!

The poster is for Hair. Another in the series I have been creating for the Footlight Club, America’s Oldest Community Theater.

As always, a lot of fun and creativity went into the preplanning for the shoot.

In retrospect, the shoot itself was kind of quiet, as Jason, the stylist on set and our model, wrestled with the wigs to get strategic coverage.

Related Stories from the Studio . . .

Creating The Poster and Social Media Photos for In The Next Room (AKA The Vibrator Play)!

The Little Shop of Horrors Behind the scenes poster photoshoot. Enjoy our short, on set and post production video from our sessions in the studio.

Inspector Calls Play Poster Shoot to market a new Boston Teen Acting Troupe production.

The making of the Fiddler on the Roof poster for theatrical marketing.