Creating Story Telling Product Photos
The brief for this medical product photo was simple: use some high tech photography tricks to make the laser show up like it would in use… in a person!
So, how do you get a picture of Cardiofocus’s latest Laser Ablation tool?
Start with a 30 gallon fish tank. Add a simple background. Add about 30 cc’s of 2% milk. And then start playing with the light!
Just remember, electricity and water make for a very, erm, shocking combination.
Okay, so the solution wasn’t very high tech, but it got the job done.
The fiber optics piped the laser beam through the slightly cloudy water. The milk helped to refract the beam and make it visible to the naked eye.
We did this on location in the Cardiofocus lab on the North Shore.
Related Stories from the Studio . . .
Tiny microchip product photography is a big hit for company publicity and articles in the high tech sector.
At the end of the day, the "simple product shot" had to weave through many different decisions to arrive at this simple, clean, cover-worthy photo.
Countless hours spent creating your product. Why you should outsource the photography?
Product photography post processing is the key to showing your customers just how great your product is. Follow along as we make a client's watch sing!