He who stops advertising…
Concepting to Prep for Biotech Photography:
I was sitting in a client’s office the other day, talking about an upcoming project for a concept based still life. The conversation rolled around to the effectiveness of cutting back on marketing to save a buck.
He pulled out a piece of paper with one of the most apropos quotes I have seen in a long time.
“He who stops advertising to try and save money could just as easily stop his watch to try and save time.”
Neither of us knows who said it. He got it from one of his clients. If you know who to credit for it, let me know!
The poster is for Hair. Another in the series I have been creating for the Footlight Club, America’s Oldest Community Theater.
As always, a lot of fun and creativity went into the preplanning for the shoot.
In retrospect, the shoot itself was kind of quiet, as Jason, the stylist on set and our model, wrestled with the wigs to get strategic coverage.
Related Stories from the Studio . . .
Photographing Live Theatre for Theatrical Marketing: On Stage with OTP's Fear Project. How we captured an amazing performance for posters and reviewers.
So, strip it down to the basics, make it eye catching and appealing and make it a fantasy. What better fantasy than the cover of a beauty magazine?
Getting back to live theatre at the Footlight Club: Creating the key art for Katie Swimm's adaption of The Doll's House.