A Marketing Consultant’s Brand Definition
Angela Myles Beeching, international author of Beyond Talent, helps musicians take their business to the next level. And, she also practices what she preaches! Together, we created a marketing consultant’s brand portrait.
She helps musicians to book more performances, launch new ensembles, land college teaching gigs and build the lives they desire by helping them streamline the business side of their careers.
Matt is the real deal—he does great work—and he makes it SO easy to be who you really are. His calm and positive approach helps you get over the inevitable self-consciousness of photo shoots. He keeps your goals in mind for the image you want to convey and still captures the real you—at your best!
Brand Personality
When her web site was in need of an update, she came to me to discuss new marketing portraits that would help to reinforce her brand and reach new audiences with her message.
Consultants often have a unique challenge with their company’s branding: their personality is their brand! So, our goal is to create great portraits that fit within the message and content on the site and convey that personality to a specific audience.
Angela brought in a few different outfits and we worked with our excellent groomer, Claudia, to create a look and feel that would walk the balance between conservative business professional and creative, relaxed artist. In other words, a professional who understood both where the musician was and where they needed to go.
On set, we kept it simple to give us plenty of room to move and to edit for the final location of the pictures.
And, then we just started having a conversation. Over a 2 hour session, we covered everything from favorite foods to the fact that her book was just being released over seas.
On set, we kept it simple to give us plenty of room to move and to edit for the final location of the pictures.
And, then we just started having a conversation. Over a 2 hour session, we covered everything from favorite foods to the fact that her book was just being released over seas.
He even made choosing which photos to use easy! We had too many good shots to choose among and Matt gave me very helpful advice and feedback all along. I appreciated his easy communication, all the care he puts into his work, and his calm approach in working with nervous clients!
- Tags: Executive Portraits, headshots
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