We connected with Matt in preparation for a product launch of an innovative device used in the cell and gene therapy manufacturing process.
He took the time to understand our goals, how we wanted to present the system and the various formats where we would be using the photos.
We selected Matt for the project because he has a proven track record of work with similar equipment and he really got what we were looking for: how to make a static device look sexy.
He was very organized and provided a template for developing our shot list. He also helped to make a cost-effective solution for our need of photos for both brochures and high-profile advertisements as well as basic user manuals.
Matt was extremely accommodating when our first production unit was delayed, and we had to reschedule the shoot for several months. Matt kept us completely on schedule during the shoot, there were no additional costs incurred. By staying on schedule, we were able to rethink a few shoots and add a few others.
Turn around for the finished product was extremely quick. The photos looked amazing on my computer, but the true test was when we used them for advertisements and most notably for presentations on very large HD monitors.
Every surface of the equipment was perfectly lit, crisp and the colors were vibrant even at large scale. Matt has a great personality and was a pleasure to work with, we will definitely call on his services for our future needs.
Richard Ferraro
FloDesign Sonic