Microchip Product Photography – Getting Media Attention for your Startup

Microchip Mic Photo For Startups

So, you have created the perfect high tech, micro tech device. Now, use the power of photography and a press release to capture the attention of your potential buyers!

One of the big challenges that every startup business faces is getting attention in a global market. You already know the problem that your product solves. You may already know who has these problems.  With a little homework on your part, you can get your product in front of these people. And, they are already preselected to be interested!

Start by searching for technology blogs who regularly publish information about new products in your sector.

Write a press release. There are plenty of resources online to help you craft a headline and put together the information about your product. Some of my favorites are expresswriters.com and hubspot.com. If you are too busy or don’t have the skill set, hire a technical writer.

Get a killer photograph to illustrate your product. Sorry, a smart phone photograph just won’t do it. You want an image that shows of the best of your product and helps to illustrate your headline. Again, hire a professional and you will save time and money, while maximizing your return on investment. A great photograph will get your headline and your product the attention it deserves!

Send the photo and the press release to your researched list.

Important: Rinse and repeat! Generate a new press release on a regular schedule and you will gain more traction with the editors, the public and with your SEO.

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Vesper MEMS in Electronics 360
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Vesper MEMs in EETimes

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