Creating Story Telling Product Photos
The brief for this medical product photo was simple: use some high tech photography tricks to make the laser show up like it would in use… in a person!
So, how do you get a picture of Cardiofocus’s latest Laser Ablation tool?
Start with a 30 gallon fish tank. Add a simple background. Add about 30 cc’s of 2% milk. And then start playing with the light!
Just remember, electricity and water make for a very, erm, shocking combination.
Okay, so the solution wasn’t very high tech, but it got the job done.
The fiber optics piped the laser beam through the slightly cloudy water. The milk helped to refract the beam and make it visible to the naked eye.
We did this on location in the Cardiofocus lab on the North Shore.
Related Stories from the Studio . . .
Creating action photography for products helps your customers better understand what your product does and how it helps them solve their problems.
A quick, behind the scenes slideshow of a recent shoot for Vitality, a start up company in Cambridge, MA.
Tiny microchip product photography is a big hit for company publicity and articles in the high tech sector.
Dramatic product photography to help increase sales in a new line of industrial products.