Cardiofocus Laser Ablation Tools
Concepting to Prep for Biotech Photography:
The brief for this medical product photo was simple: use some high tech photography tricks to make the laser show up like it would in use… in a person!
So, how do you get a picture of Cardiofocus’s latest Laser Ablation tool?
Start with a 30 gallon fish tank. Add a simple background. Add about 30 cc’s of 2% milk. And then start playing with the light!
Just remember, electricity and water make for a very, erm, shocking combination.
Okay, so the solution wasn’t very high tech, but it got the job done.
The fiber optics piped the laser beam through the slightly cloudy water. The milk helped to refract the beam and make it visible to the naked eye.
We did this on location in the Cardiofocus lab on the North Shore.
Related Stories from the Studio . . .
At the end of the day, the "simple product shot" had to weave through many different decisions to arrive at this simple, clean, cover-worthy photo.
Creating action photography for products helps your customers better understand what your product does and how it helps them solve their problems.
Here's some simple tips during our Caramel Product Photography session to make your marketing photo experience better!