Skip to content

MEMS Product Photography- On set for high-tech PR

Nailed the macro product photography!

Working with MEMS Technology?

In the world of high-tech PR, sometimes you just have to “nail” your macro product photography. You certainly don’t want to “screw” it up!

A while back, Vesper was in-house with their .5 millimeter microphone chip. They were preparing to launch with a press release and media blitz.

MEMS stands for microelectromechanical systems. It has also been referred to as micromachines in Japan or microsystems technology in Europe.

Our challenge with the macro scale photography was to create product photographs that didn’t use the old coin trick used for scale. While we didn’t give a specific frame of reference (the product press release took care of the details), we did want to make it interesting. A small nail and screw worked as the frame of reference.

We used the focus stacking technique, with Cognisys’s Stackshot and Helicon Focus and Adobe Photoshop for post processing.

Related Stories from the Studio . . .

Photos and Brand Consistency

Photography can directly effect your brand consistency. Don't make these classic mistakes and show your clients photos that don't reflect your quality.

Product publicity photo

Some considerations about a Product Publicity Photo.

Micro Chip on a Ruler

Small products can make a big impact in your sales! Here's how we make Micro Product Photography that Sells Products.

Ginger Bread Corporate Gift Giving

Ginger Bread Corporate Gift Giving brochure photography on white.