In the world of high-tech PR, sometimes you just have to “nail” your macro product photography. You certainly don’t want to “screw” it up!
A while back, Vesper was in-house with their .5 millimeter microphone chip. They were preparing to launch with a press release and media blitz.
MEMS stands for microelectromechanical systems. It has also been referred to as micromachines in Japan or microsystems technology in Europe
Our challenge with the macro scale photography was to create product photographs that didn’t use the old coin trick used for scale. While we didn’t give a specific frame of reference (the product press release took care of the details), we did want to make it interesting. A small nail and screw worked as the frame of reference.
Working with MEMS Technology?
If you are getting ready for some high-tech PR for your next product release, don’t forget to get in touch for some great photography!