Working with MEMS Technology?
In the world of high-tech PR, sometimes you just have to “nail” your macro product photography. You certainly don’t want to “screw” it up!
A while back, Vesper was in-house with their .5 millimeter microphone chip. They were preparing to launch with a press release and media blitz.
MEMS stands for microelectromechanical systems. It has also been referred to as micromachines in Japan or microsystems technology in Europe.
Our challenge with the macro scale photography was to create product photographs that didn’t use the old coin trick used for scale. While we didn’t give a specific frame of reference (the product press release took care of the details), we did want to make it interesting. A small nail and screw worked as the frame of reference.
We used the focus stacking technique, with Cognisys’s Stackshot and Helicon Focus and Adobe Photoshop for post processing.
Related Stories from the Studio . . .
Tiny microchip product photography is a big hit for company publicity and articles in the high tech sector.
Yes, we are still doing industrial product photography. We are just doing it remotely, which, actually, isn't new and isn't that hard!
Tiny product photography big hit for publicity and articles in the high tech sector.
So you have a tiny product in need of photography? Yes, we can do that! Here's what we did for East Coast Microwave and their new Nano RF Coaxial Assembly!