Working with MEMS Technology?
In the world of high-tech PR, sometimes you just have to “nail” your macro product photography. You certainly don’t want to “screw” it up!
A while back, Vesper was in-house with their .5 millimeter microphone chip. They were preparing to launch with a press release and media blitz.
MEMS stands for microelectromechanical systems. It has also been referred to as micromachines in Japan or microsystems technology in Europe.
Our challenge with the macro scale photography was to create product photographs that didn’t use the old coin trick used for scale. While we didn’t give a specific frame of reference (the product press release took care of the details), we did want to make it interesting. A small nail and screw worked as the frame of reference.
We used the focus stacking technique, with Cognisys’s Stackshot and Helicon Focus and Adobe Photoshop for post processing.
Related Stories from the Studio . . .
Here's a quick little post about how we created micro product photography for manufacturing to help a client's tiny products stand out from the crowd and "sing" for their potential buyers.
Planning product photography for a gift basket company to build out their marketing library with the goal to get a great return on their investment.
Photographing a laser tool meant for heart surgery requires some high tech photography tricks of the trade to make it look great!
At the end of the day, the "simple product shot" had to weave through many different decisions to arrive at this simple, clean, cover-worthy photo.