Photographic DNA in CRISPr Labs
One of the best parts of my job is when I get to visit with the rock stars of an industry. CRISPr Labs is filled with these smart, energetic people. They are coming up with next generation therapies for today’s ills. And, I get to make photographs to help these people get their stories to the world!
Of course, one of the challenges of working on the edge of these worlds is that it is constantly changing. And, that a lot of what they do in the CRISPr Labs, or most labs actually, doesn’t lend itself to a dynamic visual images. It’s a petri dish, sitting under a hood. Um… yeah.
However, under the excellent art direction from Joe Sardone at MacDougall BioMedical Communications, we went looking for the abstract concepts and pieces of their world that would illustrate their story. We created images that would compliment and support the concepts driving their marketing
Over the course of a day, we photographed in their labs and at an outside meeting. My team and I generated a photo library of select images that would become an in house media library.
This was one of those fun shoots where the shot list was really about finding the corporate emotional feeling, concepts and remembering that, the whole reason for creating these new technologies is all about people.
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