There are six principles that guide me through the process of making pictures. And the first is: 1. Perception is Everything. Or, as I like to put it, “Your audience is your [...]
If you call me and ask about "headshots" for you or your company, don't be surprised if I call it a Business Portrait! Here's the difference between a headshot and business portrait.
Some considerations about a Publicity Photo.
How do I differentiate my product from everyone else's with photography?
How do you create a group portrait for marketing purposes, anyway?
This was one of those attempts where the machine slipped and shot a shower of sparks straight back at the lens... and photographer!
Call them what you like, they are simply the very first thing that most potential customers are going to see when they come across your information.
At the end of the day, the "simple product photo" had to weave through many different decisions to arrive at this simple, clean, cover-worthy photo.
"What kind of a budget are we trying to keep the photography within?" "I don't know."