Skip to content

Humanize Your Science and Your Company

Photographs to market labs and biotech companies need to inject some humanity to help make connections to your best investors and clients.

Humanize Your Science and Your Company

Ad tear sheet for pharmaceutical products
Ad tear sheet for pharmaceutical products

Photographs to market labs and biotech companies need to inject some humanity to help make connections to your best investors and clients.

In this busy world, it is easier than ever to block out boring pictures because of the sheer volume of images out there. But, it is hard not to pause and smile back at a nice photo of a lab tech smiling back at you.

It is hard to resist the human factor!

By Humanizing your Science, we, as marketers, hook into our target audience and get them to read your headlines. Which will lead to the body copy of your web site or brochure. And then, to a sales lead!

Photographing Humanized Science

We were brought in to create a series of photographs in a Waltham biomedical pharmaceutical research lab. The core concept for this photoshoot was to create a very natural, open feel to the images.

After our location scout with the head of marketing and communications, we developed a strategy and shot list for our shoot day.

The lab technician was actually an employee who worked elsewhere in the building – not in the labs! She had never handled a pipette gun before. She got the hang of it very quickly!

We lit the space with that in mind and then shot through the shelving from the opposite lab bench to add some depth to the story.

Related Stories from the Studio . . .

Creating perfect marketing photos starts with the plan. And, now, we are on the set on production day. Follow along!

Is your next photo shoot going to produce “a picture worth a million dollars”?

And, ended up with two days of carefully choreographed location photography, on the trading floor of Northern Capital.

Secrets to great lab photography that will make your next web site update sing to your potential clients and customers. Here's what you need to know.