Dramatic Product Photography
We were asked to help increase sales in a new product line by creating dramatic product photography of a family of industrial vacuum values.
Better than standard pressure check valves, these optimized system performance by not wasting the pump’s power opening stiffer springs.
The image was distributed with a press release, as well as used in the company’s sales literature.
How We Do Dramatic Product Photography
To achieve our goal, each of the industrial valves was cleaned, positioned, lit and shot separately. In Photoshop, we carefully composited each piece with a stock space background to illustrate the strength the vacuum ability of their product line.
Not every product shot needs that much post production, but, in this case, it helped to create a dramatic image.
Every picture tells a story and no story is more important than the one your product photography is telling your potential customers
- Tags: catalog photography
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A quick, behind the scenes slideshow of a recent shoot for Vitality, a start up company in Cambridge, MA.
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How can I differentiate my product from everyone else's with photography?
At the end of the day, the "simple product shot" had to weave through many different decisions to arrive at this simple, clean, cover-worthy photo.