Biotech portraits targeting Tech Investors
A new biotech consultancy was ramping up recently in the Boston area and looking to attract Tech Investors.
They brought in some agency friends of mine to work on their new marketing materials and strategies.
Part of the package was a new set of studio portraits for their biographies page and for their press pieces.
Our challenge was in scheduling: due to all three being on the road, we couldn’t get them in until about three days before the site was about to launch.
Timing of a portrait session
Generally speaking, it is nice to have a little bit more wiggle room on the calendar.
Any session needs an initial edit in the studio to narrow down the image selections to something manageable. Then the agency folks make their selections.
After that, the client chooses the hero images, which then need to get the final touches to make them perfect before releasing them in to the wilds.
Depending on how long people take to make their choices, this could take any where from a day to 6 weeks (yes, we have a client who is still trying to decide between 3 frames shot back in March. He likes one, his spouse prefers a different one. So it goes.)
The Photography Schedule:
The three principles for this shoot came in for a morning session.
We set up the afternoon before so we could start first thing in the morning with the lights and background already roughed out.
Liz Washer was on hand from Ennis Inc. to handle makeup/grooming duties and help with touching up wardrobes.
Wrapping the photo shoot for tech investors
The whole morning went very smoothly, with careful scheduling and attention to the little details that make any shoot a success. We were able to spend the afternoon editing down the selection and get it over for agency picks. The final selections came in over the weekend and we set to processing first thing in the morning.
The agency folks were happy, the client was happy and we managed to get the images turned around in time for their launch!
Related Stories from the Studio . . .
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Business and "not so business" as usual in the studio. Behind the scenes fun during the MacDougall Biomedical Communications Portraits for Biotech sessions.
The CEO Portrait session for Seaside Therapeutics' Randall Carpenter
Creating a portrait for science using a Yin-Yang session is a great way to help your investors understand who they are investing in.