Creating a theatrical poster for marketing
The Boston Teen Acting Troupe has been in the photo studio a few times before.
I paused with Jack Serio, the troupe’s co-founder and director of their current production, to get his thoughts about creating a theatrical production poster for marketing.
Here’s Jack’s answer:
“Our goal is to portray ourself as a professional theatre company.
However, because we are only a year old, gaining a following and audience is somewhat troublesome.
So, how do we we prove to our audience that we’re “legit”? The poster!
If people see a professional poster they expect to see a professional show.
I think that’s main reason why we do it.
So as far as how we use it.
– Social Media: Company Facebook and Twitter
– Physical Use: Store Windows and Handouts
– Press Releases: A copy of the poster is attached to all press releases.”
Be sure to check out the behind the scenes video below!
- Tags: BTAT, photo illustration, poster, theater, video
Related Stories from the Studio . . .
Shooting in a night club to create a cd cover...
Steven Sondheim's Sondheim's Company marketing poster photoshoot from our sessions in the studio.
Part one of the RENT Shoot at the studio.
The making of the Fiddler on the Roof poster for theatrical marketing.