Skip to content

Shakespeare Abridged, The Poster – Creating a Theatrical Poster for Marketing

Behind the scenes during the creating of a theatrical poster for marketing The Complete Works of Shakespear – Abridged!
Behind the scenes during the creating of a theatrical poster for marketing The Complete Works of Shakespear – Abridged!

Creating a theatrical poster for marketing

The Boston Teen Acting Troupe has been in the photo studio a few times before.

I paused with Jack Serio, the troupe’s co-founder and director of their current production, to get his thoughts about creating a theatrical production poster for marketing.

Here’s Jack’s answer:

Shakespeare Abridged
The Complete Works of William Shakespeare Abridged

“Our goal is to portray ourself as a professional theatre company.

However, because we are only a year old, gaining a following and audience is somewhat troublesome.

So, how do we we prove to our audience that we’re “legit”? The poster!

If people see a professional poster they expect to see a professional show.

I think that’s main reason why we do it.

So as far as how we use it.
– Social Media: Company Facebook and Twitter
– Physical Use: Store Windows and Handouts
– Press Releases: A copy of the poster is attached to all press releases.”

Be sure to check out the behind the scenes video below!

Related Stories from the Studio . . .

Our Peter and the Starcatcher play poster, featuring a cgi pirate ship and compass, was created to promote the theater production and The Footlight Club.

The Musician Portrait Session with Boston area musician, Dan Whitlock. 80's style rocker extraordinaire!

How we created our Halloween Themed Photoshoot with the help of The Boston Teen Acting Troupe and a noted brain doctor.

Out of Sight... Out of Murder: creating a poster and collateral for this character driven play.