Once upon a time, a headshot was a traditional portrait, used for marketing yourself as an actor or business person. And then the digital revolution hit. And, headshots devolved into a candid snap shot, taken with very little thought to light, background, expression etc.
Along came the Business Portrait. A direct reaction to the vacation snap shots that are permeating the online profiles, business portraits are in demand by CEOs, Actors, and other people who are concerned about how their image is perceived by their target audience.
The biggest difference between the “modern headshot” and a business portrait is philosophical. Every part of the business portrait, from the light, composition, clothing, makeup, jewelry, background, expression, etc, is a conscious decision, on the part of the photographer and the subject, to create an image designed to stand out. The image that we create is designed that way specifically because it will help your audience accept you as their choice.
Business portraits are about marketing, branding and the business of your industry. They are a visual representation of your competence and reputation.
The session here was created for Locust Walk Partners, a business development advisory firm that offers transaction, strategic, and commercial support to life sciences companies.
After a discussion with their marketing consultants, we decided that a studio shoot, complete with expert makeup artist/groomer Heidi, would give them the best results for their web site update and marketing materials collateral.
So, if you call me and ask about “headshots” for you or your company, don’t be surprised if I call it a Business Portrait!
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