Yes, Theater brochures are important!
Yes, brochures are still a handy sales tool for almost any industry.
Not everyone is going to find you on the search engines. So how can you drive people to your site?
How about a handout that they can pick up at your events, at your friends’ events, at tradeshows, or even at your favorite ice cream shop?
The Footlight Club approached me about creating a photo for the cover of their new season theater brochure to celebrate the tech side of the theater. We decided that a nice dramatic image of theatrical lights would fit the bill.
However, it couldn’t be specific to any one show, so we concepted up the idea of a lighting technician hanging lights to tell the story.
This was done in the studio to avoid impacting the theater’s schedule. They were in full tech week mode!
We put a light in a lighting instrument and had our subject climb a ladder. The shoot was done in studio for better control of the situation and ease of doing our own lighting.
My thanks, as always, to the fine theatre folks for another fun collaboration!
Related Stories from the Studio . . .
Who is Rocketboy and Gears? Well, there maybe a pulp, serial style video in the pipeline. I hear a trailer has been shot.
Photographing Live Theatre: On Stage with Fiddlehead's Ragtime: The Musical. How we captured an amazing performance for posters and reviewers.
Creating the Gothic Horror Poster for Agatha Christie's "And Then There Were None" was a team effort.
However you celebrate the winter solstice, may this season bring you happiness and peace. Never pass up an opportunity to be creative!