Shakespeare Abridged, The Poster – Creating a Theatrical Poster for Marketing
Creating a theatrical poster for marketing
The Boston Teen Acting Troupe has been in the photo studio a few times before.
I paused with Jack Serio, the troupe’s co-founder and director of their current production, to get his thoughts about creating a theatrical production poster for marketing.
Here’s Jack’s answer:
“Our goal is to portray ourself as a professional theatre company.
However, because we are only a year old, gaining a following and audience is somewhat troublesome.
So, how do we we prove to our audience that we’re “legit”? The poster!
If people see a professional poster they expect to see a professional show.
I think that’s main reason why we do it.
So as far as how we use it.
– Social Media: Company Facebook and Twitter
– Physical Use: Store Windows and Handouts
– Press Releases: A copy of the poster is attached to all press releases.”
Be sure to check out the behind the scenes video below!
Related Stories from the Studio . . .
Photographing Fiddlehead Theatre Company's production of Andrew Lippa's A Little Princess
Bat Boy Behind the Scenes on the photoshoot for the poster. There's a great short video of the project as well.
Theater photography to promote Ravenscroft, a gothic period play about murder! Creating photography to promote a theatrical production does mean a little planning to be successful. The play opens March 17, 2018 at the Footlight Club.