Shakespeare Abridged, The Poster – Creating a Theatrical Poster for Marketing

The Boston Teen Acting Troupe has been in the photo studio a few times before. I  stopped Jack Serio, the troupe’s co-founder and director of their current production, to ask him a little about his goals for creating a theatrical production poster for marketing.

Shakespeare Abridged
Shakespeare Abridged

Here’s Jack’s answer:

“Our goal is to portray ourself as a professional theatre company.

However, because we are only a year old, gaining a following and audience is somewhat troublesome.

So, how do we we prove to our audience that we’re “legit”? The poster!

If people see a professional poster they expect to see a professional show. I think that’s main reason why we do it.

So as far as how we use it.
– Social Media: Company Facebook and Twitter
– Physical Use: Store Windows and Handouts
– Press Releases: A copy of the poster is attached to all press releases”

Thanks, Jack!

Catch The Complete Works of William Shakespeare at the RTWBoston.org this weekend! Tickets at http://bostonteenactingtroupe.com/

Here’s a little behind the scenes video from the photo shoot. Trigger alert: There was a lot of giggling!

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