Skip to content

The Office Group Portrait Photography

How do you create a group portrait for marketing purposes, anyway?

Just a quick note: The concept of the corporate team portrait or executive group portrait has evolved a bit since this was posted.

You may also want to look at this post about how to fake a group portraits. 

There is also this one about how to why group portraits suck your marketing budget.

Sodexho Group Portrait on location
For Sodexho

How do you create a group portrait for marketing purposes, anyway?

For me and my team, unless there is an extremely compelling reason, we try to stay off the plain, vanilla hung background and find something interesting in the environment.

Something that will talk about the team we are photographing.

In this case, the end client ran a restaurant style dining hall.

It was a well designed and lit space, with interesting colors and graphic elements. It also allowed us to build layers into the composition.

We balance the daylight, ambient and added a couple of strobes to punch up the dark areas and then started adding the people in one by one. All in all, it was about a two hour set up to complete.

Is it worth the time it takes to set up the Group Portrait?

This is a difficult question, because it depends a lot on your marketing goals. The best answer I can think of to that is to think like a magazine editor.

If you were laying out an article about your company and wanted to get the readers’ attention, what would you put on the cover: a couple of plain headshots or an image with rich colors that illustrates the company story?

What would you want to see if you were reading the story?

Related Stories from the Studio . . .

Executive Profile Portrait Sessions for Alumni Magazines are always fun. You never know who you will meet or if the New England weather will cooperate!

in person brand

Your In Person brand and your online brand need to mesh to support your future interactions. Does your headshot support your in person brand?

Bill Linehan on set

Behind the scenes and the portrait session for Bill Linehan, Boston City Council President, at Matt McKee Photography.

Kevin Hallinan, Host of Winning Business Radio

Hey Ma! I'm on the radio! Check out this interview for Winning Business Radio, where host Kevin Hallinan interviews me about the busines of photography.

The Office Group Portrait Photography

How do you create a group portrait for marketing purposes, anyway?

Just a quick note: The concept of the corporate team portrait or executive group portrait has evolved a bit since this was posted.

You may also want to look at this post about how to fake a group portraits. 

There is also this one about how to why group portraits suck your marketing budget.


Sodexho Group Portrait on location
For Sodexho

How do you create a group portrait for marketing purposes, anyway?

For me and my team, unless there is an extremely compelling reason, we try to stay off the plain, vanilla hung background and find something interesting in the environment.

Something that will talk about the team we are photographing.

In this case, the end client ran a restaurant style dining hall.

It was a well designed and lit space, with interesting colors and graphic elements. It also allowed us to build layers into the composition.

We balance the daylight, ambient and added a couple of strobes to punch up the dark areas and then started adding the people in one by one. All in all, it was about a two hour set up to complete.

Is it worth the time it takes to set up the Group Portrait?

This is a difficult question, because it depends a lot on your marketing goals. The best answer I can think of to that is to think like a magazine editor.

If you were laying out an article about your company and wanted to get the readers’ attention, what would you put on the cover: a couple of plain headshots or an image with rich colors that illustrates the company story?

What would you want to see if you were reading the story?

Related Stories from the Studio . . .

Portrait for Biotech firm, Yin Yang Portrait

Business and “not so business” as usual in the studio. Behind the scenes fun during the MacDougall Biomedical Communications Portraits for Biotech sessions.

The Who and Why of Headshots

Do you know the Who and Why of your Headshot? There are some very simple considerations to making your headshots more effective!

Mens Headshots

A headshot, when done right, is really a great portrait of a person, designed to help that person market themselves to a specific audience.

Engineering the Perfect Headshot

Great headshots are engineered for ROI. They don’t happen by chance. Engineering the Perfect Headshot starts with a simple conversation.