Stop advertising? In today's economy?!?
I was sitting in a client’s office the other day, talking about an upcoming project for a concept based still life.
The conversation rolled around to the effectiveness of cutting back on marketing to save a buck.
He pulled out a piece of paper with one of the most apropos quotes I have seen in a long time.
“He who stops advertising to try and save money could just as easily stop his watch to try and save time.”
Neither of us knew who said it.
He got it from one of his clients.
If you know who to credit for it, let me know!
The poster is for Hair. Another in the series I have been creating for the Footlight Club, America’s Oldest Community Theater.
As always, a lot of fun and creativity went into the preplanning for the shoot.
In retrospect, the shoot itself was kind of quiet, as Jason, the stylist on set and our model, wrestled with the wigs to get strategic coverage.
- Tags: Footlight Club, Jamaica Plain, marketing, poster, theater
Related Stories from the Studio . . .
The fun folks at the Footlight Club are photographed for poster marketing their production of Bye Bye Birdie. Rock and Roll!
Steven Sondheim's Sondheim's Company marketing poster photoshoot from our sessions in the studio.
Our Town Poster Production for Boston's Riverside Theatre Works.
Alas, this was not the poster for Paul Rudnick's The Most Fabulous Show, the play that won 6 EMACT awards at the Encore Theater Company.