Yes, Theater brochures are important!
Yes, brochures are still a handy sales tool for almost any industry.
Not everyone is going to find you on the search engines. So how can you drive people to your site?
How about a handout that they can pick up at your events, at your friends’ events, at tradeshows, or even at your favorite ice cream shop?
The Footlight Club approached me about creating a photo for the cover of their new season theater brochure to celebrate the tech side of the theater. We decided that a nice dramatic image of theatrical lights would fit the bill.
However, it couldn’t be specific to any one show, so we concepted up the idea of a lighting technician hanging lights to tell the story.
This was done in the studio to avoid impacting the theater’s schedule. They were in full tech week mode!
We put a light in a lighting instrument and had our subject climb a ladder. The shoot was done in studio for better control of the situation and ease of doing our own lighting.
My thanks, as always, to the fine theatre folks for another fun collaboration!
Related Stories from the Studio . . .
Start with your basic indy film extravaganza. Add a dose of post apocalyptic mayhem, some crazy characters, a gas mask or two. Mix well and pour into Gilgamesh, the movie poster!
The making of the Fiddler on the Roof poster for theatrical marketing.
Limited edition poster featuring over 110 cast members, spanning 2003 to the present. This is a great gift for anyone who has treaded the boards at The Footlight Club!
"It's true!" she whispered. "It's a Studio Open House. With real food, art, and people! You gotta see it to believe it."