Yes, Theater brochures are important!
Yes, brochures are still a handy sales tool for almost any industry.
Not everyone is going to find you on the search engines. So how can you drive people to your site?
How about a handout that they can pick up at your events, at your friends’ events, at tradeshows, or even at your favorite ice cream shop?
The Footlight Club approached me about creating a photo for the cover of their new season theater brochure to celebrate the tech side of the theater. We decided that a nice dramatic image of theatrical lights would fit the bill.
However, it couldn’t be specific to any one show, so we concepted up the idea of a lighting technician hanging lights to tell the story.
This was done in the studio to avoid impacting the theater’s schedule. They were in full tech week mode!
We put a light in a lighting instrument and had our subject climb a ladder. The shoot was done in studio for better control of the situation and ease of doing our own lighting.
My thanks, as always, to the fine theatre folks for another fun collaboration!
Related Stories from the Studio . . .
Bat Boy Behind the Scenes on the photoshoot for the poster. There's a great short video of the project as well.
Creating the key art for Dog Sees God, on set in the photo studio. How we create a conceptual poster.
So, strip it down to the basics, make it eye catching and appealing and make it a fantasy. What better fantasy than the cover of a beauty magazine?
The Little Shop of Horrors Behind the scenes poster photoshoot. Enjoy our short, on set and post production video from our sessions in the studio.