Yes, Theater brochures are important!
Yes, brochures are still a handy sales tool for almost any industry.
Not everyone is going to find you on the search engines. So how can you drive people to your site?
How about a handout that they can pick up at your events, at your friends’ events, at tradeshows, or even at your favorite ice cream shop?
The Footlight Club approached me about creating a photo for the cover of their new season theater brochure to celebrate the tech side of the theater. We decided that a nice dramatic image of theatrical lights would fit the bill.
However, it couldn’t be specific to any one show, so we concepted up the idea of a lighting technician hanging lights to tell the story.
This was done in the studio to avoid impacting the theater’s schedule. They were in full tech week mode!
We put a light in a lighting instrument and had our subject climb a ladder. The shoot was done in studio for better control of the situation and ease of doing our own lighting.
My thanks, as always, to the fine theatre folks for another fun collaboration!
Related Stories from the Studio . . .
Creating the Gothic Horror Poster for Agatha Christie's "And Then There Were None" was a team effort.
The making of the Fiddler on the Roof poster for theatrical marketing.
This is not the story of Young Tommy, the deaf dumb and blind kid. It's the story of The Poster for Tommy, with a behind the scenes video.
Moon Over Buffalo behind the scenes on the theater poster photoshoot. A little insight into the production and a short timelapse of the process.